Why Website Designing is Important
This article is about Why Website Designing is Important. One of the most important things for a business is good website design. Good web design can be the one thing that pushes you above or pulls you below your competition. A professionally designed web site (or web page) can influence how many site visitors stay on your site.
Graphic design matters, because it can reflect how you and your brand do business, and ultimately how your clients and potential customers see and feel about you.
This is particularly important when it comes to websites. Websites are essentially the new storefronts and first contact points for an increasing number of businesses and brands. Make a bad impression, and you lose a potential conversion. Make a good one, you gain a customer. Make a great impression, and you can potentially gain and keep a customer for life.
It starts with a web design that has a beautiful user-interface. This simply means that visitors can find what they are looking for quickly and easily. Specifically, how you present your text and visual content, and the experience your users get.
So, let’s talk about what you need to know about good website design!
What is “Good Website Design” Anyway?
If you ask professional web designers to define what good web design is, they’ll all give you a variety of different answers. The most well-designed things are based on design principles that result in useful, beautiful products that give consumers a deep level of satisfaction and enjoyment.
Here is a list of principles you should consider as you update your website design.
The Principles of Good Website Design
Web design can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
Good Website Design Makes a Product Understandable
Does your website serve a purpose? Is that purpose quickly made immediately clear to the reader when they land on your websites home page? Or are they confused about what the point of the page is?
Good Web Design Makes a Product Useful
Good website design emphasizes the usefulness of a product while disregarding anything that could detract from it.
Does your website make it clear to the reader the value that they can get from your products and services? Are the benefits of what you have to offer clear? Or is it simply a list of products or services, with a list of features and specifications and a price tag, with no description of how your potential customers can benefit from it?
Good Website Design is Aesthetic
The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
First Things First
Let’s talk about your Home Page. This is the very first thing that people who go to your website see after they type in your website’s address. It’s also likely the very first page they’ll land on after they’ve clicked on a link from a search page result that leads to your website.
So it makes sense to ensure that when a reader lands on your website, you catch his or her attention and keep them there for as long as possible by providing them value for the time they spend there. You do this by providing content relevant to their interests that is organized in a logical and easy-to-read manner.
Small Business Trends has created a website with a clear and simple navigation and design developed with search engine optimization and time-strapped small business owners in mind. Every small business topic is easily found on the navigation bar.
So we’ve talked about the home page, the very first thing users see when they open your website. Now let’s talk about some of the essential supporting pages and sections that you may want to include in your website design.
One thing to note is that there is always the option to include the information that follows below into the home page. The one-page website is a trend that’s been gaining traction as of late, but it’s important to consider the amount of information that you feel is essential for the reader to absorb. If you can condense that information into a few bite-sized chunks or concise sentences, you can certainly go ahead and put it all on one page. But where more detailed information is beneficial, you should avoid putting everything on one page for the purposes of organization.
That said, here are some of the sections you’ll want to have in your website.
An About Page
Write a few paragraphs giving a quick overview of who you are and what you have to offer the visitor. If appropriate, include a bit of history. It’s also a good idea to include a quick photo and profile of yourself beneath these paragraphs, as well as profiles for other members of your team, if there are any. Make sure to include links to the pages that follow below.
A Testimonials / What People Are Saying Page
One of the best ways to market your business, your products, and services is to let your satisfied customers do it for you. Ask your clients for testimonials or feedback, and prominently feature positive experiences and quotes on this page. Make sure to include a link to your about, contact, and offerings section at the bottom of the page, as well as a call-to-action where appropriate.
A Contact Page
Your Catalog of Offerings
Where appropriate and depending on the nature of your business, you’ll want to place your products or services offered on a separate section or page of your website. If you have a large number of offerings, you may want to consider including search functionality and sub-sections or categories that can help your users browse through more easily.
A blog is a great way to market your brand and keep your clients up-to-date on your business and your offerings.
You can use it to create content relevant to your industry that’s useful to your patrons, you can also use it to start discussions, and you can use it to get valuable feedback as well.
Done right, publishing regular, well-written, and useful blog posts can do wonders for engaging the people who matter most to you (and therefore, your business).
In essence, good website design is all about what’s good for and beneficial to your client.
Good web design means thinking about the best ways to give your customers the most enjoyable experiences and give them the value and the benefits that your products and services offer. The easier and more enjoyable you make interacting with your business, the more inclined they’ll be to stick around and see what you’ve got.
What’s good for your client is ultimately what’s good for you!
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