Apro

Industry

Services We Provide

Branding
Web Development

Context

La Clean is a rising star in the cleaning products industry, offering a wide range of solutions for households and businesses alike. Their products span across eco-friendly floor cleaners, dishwashing liquids, disinfectants, and multipurpose sprays—designed to provide powerful cleaning while being gentle on the environment. With a growing customer base, La Clean aimed to position itself as a trusted brand that prioritizes cleanliness, health, and sustainability.

Challenges

Before our collaboration, La Clean faced several hurdles:

Lack of cohesive branding : They had no unified visual identity, which made it difficult to stand out.

No online sales platform : They were missing out on the growing trend of online shopping.

Low brand recall : With limited marketing material and inconsistent messaging, customers found it hard to associate the name "La Clean" with quality and trust.

Manual order processing : Most orders were being handled via phone calls or local networks, limiting their scalability.

Process

Branding & Identity Design

We began by understanding La Clean’s values, audience, and product lineup. From this, we developed a clean, modern, and eco-friendly visual identity:

A logo that blends freshness, trust, and cleanliness. A color palette emphasizing green and blue hues to reflect nature and hygiene. Typography that conveys simplicity and professionalism.

Print Marketing Materials

We designed a comprehensive suite of promotional materials:

Flyers & Brochures that showcase product benefits, pricing, and usage. Product labels with consistent branding for packaging.
Stationery and banners for exhibitions and retail displays.

E-Commerce Website Development

We created a fully functional, mobile-friendly e-commerce website – www.laclean.in:

Custom UI/UX design focused on easy navigation and fast checkout. Product categorization with high-quality images and clear descriptions. Secure payment gateway integration for hassle-free transactions. SEO-optimized content for improved visibility on search engines.

Scalability and Backend Support

Integrated an easy-to-use admin dashboard for inventory and order management.
Set up email notifications for order confirmations and shipping updates.
Enabled customer review features to build trust and community engagement.

Impact

Since launching the new brand identity and website, La Clean has seen measurable improvements:

Increase in customer inquiries within the first three months.
Significant growth in direct online orders –reducing reliance on third-party marketplaces.
Stronger brand recall – customers now associate La Clean with trust, quality, and eco-conscious cleaning.
Improved internal efficiency – automated order management has reduced manual workload and errors. 