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Apro IT Solutions x Chungath Jewellery

Industry

Services We Provide

  • Shopify website redesign

  • New feature integrations

  • Enhanced navigation

  • Improved user experience.

Context

NaturUp Food & Beverages, a trusted name in raw material hygiene and quality food products, has an active distribution network in Kerala, Karnataka, UAE, and Australia. With aspirations to dominate the Indian market, NaturUp required a Shopify 2.0 upgrade to modernize its website, improve usability, and create a scalable foundation for future growth. Apro IT Solutions was entrusted to reimagine the website with advanced features and user-friendly designs that align with NaturUp's mission and expansion goals.

Challenges

Chungath Jewellery, a prestigious jewellery brand, aimed to elevate its online shopping experience by modernizing its Shopify website. The existing platform needed an overhaul to improve aesthetics, streamline navigation, and incorporate advanced features such as real-time gold rate updates and personalized gifting options. Apro IT Solutions partnered with Chungath Jewellery to address these needs, delivering a sleek and responsive website aligned with the brand's premium image.

Process

Strategy Development: The project began with a detailed planning phase to define objectives and create a roadmap. Stakeholder meetings ensured alignment on expectations and deliverables.

Design and Development

Visual Appeal: High-quality images of models wearing jewellery were integrated to create a captivating user experience.

Menu Revamp: Detailed product categories like "Kids' Jewellery," "Gold Coins," and "Couple Rings" were introduced.

Homepage Redesign: The layout was modernized to highlight features such as "Free Shipping" and "BIS Hallmark Jewellery."

Feature Integration

Gold Rate Updates: A custom application was developed for daily updates.

Gifting Options: Categories were created based on relationships (e.g., "Gifts for Mother") and occasions (e.g., "Wedding").

Social Media and Payment Gateways: Features for sharing products on social platforms and resolving payment issues were implemented.

Testing and Launch

Impact

Improved User Engagement: Enhanced visuals and navigation resulted in longer session durations and higher interaction rates.

Increased Brand Visibility: The personalized gifting options and seamless transactions led to a notable uptick in purchases.

Brand Visibility: Social media integration amplified Chungath Jewellery’s reach, boosting online presence.

Customer Satisfaction: The revamped UI and real-time updates earned positive feedback from customers.