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Apro IT Solutions x NaturUp Food & Beverages

Industry

Services We Provide

  • Shopify 2.0 upgrade

  • Enhanced Design

  • e-commerce functionalities

  • SEO optimization.

Context

NaturUp Food & Beverages, a trusted name in raw material hygiene and quality food products, has an active distribution network in Kerala, Karnataka, UAE, and Australia. With aspirations to dominate the Indian market, NaturUp required a Shopify 2.0 upgrade to modernize its website, improve usability, and create a scalable foundation for future growth. Apro IT Solutions was entrusted to reimagine the website with advanced features and user-friendly designs that align with NaturUp's mission and expansion goals.

Challenges

Theme Transition: Ensuring seamless migration of all content, media, and functionalities to Shopify 2.0.
Performance Optimization: Balancing the inclusion of advanced features without compromising website speed or reliability.
SEO Preservation: Maintaining existing rankings and optimizing new design elements for search engines.

Process

  • Project Planning: Defined the scope, objectives, and stakeholder requirements.

  • Collaborated with NaturUp to finalize the new theme and identify customization needs.


    • Design and Development

  • Theme Upgrade: Purchased and configured a compatible Shopify 2.0 theme.

  • Customization: Aligned the design with NaturUp’s branding using custom HTML, CSS, and JavaScript.

  • Content Migration: Aligned the design with NaturUp’s branding using custom HTML, CSS, and JavaScript.

  • Responsive Design: Developed a mobile-friendly website for seamless access across devices.

  • Advanced Integrations: Enhanced navigation with improved product filtering, wish lists, and customer reviews.

  • Integrated social media for sharing and customer engagement.

  • Testing and Launch: Conducted extensive functionality testing for navigation, search, and checkout processes.

  • Successfully launched the upgraded website, ensuring post-launch support for debugging and optimizations.

    • Impact

    Streamlined Navigation: Advanced filtering options and wish lists simplified product discovery and shopping experiences.

    Scalable Platform: The Shopify 2.0 upgrade provided a robust foundation for NaturUp’s future growth.

    Increased Engagement: Social media integrations amplified brand visibility, driving customer interactions.

    Performance Boost: Optimized speed and reliability resulted in a superior browsing experience.

    SEO Retention: Seamless preservation of SEO rankings ensured continued visibility on search engines.