Introduction
This Cookie Policy explains how Apro IT Solutions Pvt. Ltd. ("Apro", "we", "us", or "our") uses cookies and similar technologies on https://aproitsolutions.com (the "Website"). It should be read together with our Privacy Policy, which explains how we handle personal data more broadly.
By using the Website, you can accept, reject, or manage cookies through our cookie banner and the controls described in this Policy. Strictly necessary cookies do not require consent; all other categories are set only with your consent where required by law.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work, to make them more efficient, and to provide reporting and personalisation. We also use similar technologies such as pixels, tags, software development kits (SDKs), and local storage; in this Policy, we refer to all of these as "cookies."
Cookies can be classified by who sets them and how long they last:
- First-party cookies — set by Apro / the Website domain.
- Third-party cookies — set by other organisations whose services we use, such as analytics or advertising providers.
- Session cookies — temporary cookies deleted when you close your browser.
- Persistent cookies — remain on your device for a set period or until you delete them.
Categories of Cookies We Use
We group cookies into the following categories. Only strictly necessary cookies are always active; the others are enabled based on your consent choices.
| Category | Purpose | Consent required? |
|---|
| Strictly necessary | Enable core functions such as page navigation, security, load balancing, and remembering your cookie preferences. The Website cannot function properly without these. | No (always active) |
| Performance / analytics | Help us understand how visitors use the Website (e.g. pages visited, time on site) so we can improve it. Typically Google Analytics. | Yes |
| Functional | Remember choices you make (such as language or region) to provide enhanced, personalised features. | Yes |
| Advertising / targeting | Build a profile of your interests to show relevant ads on other sites and measure campaign performance. Typically Meta and Google advertising tools. | Yes |
| Social media | Enable sharing and interaction with social platforms (Facebook, Instagram, LinkedIn) and may track you across sites. | Yes |
Specific Cookies and Technologies on Our Website
The table below lists the cookies and technologies we expect to use. Exact names, providers, and durations may vary with site configuration and plugins.
| Cookie / technology | Provider | Category | Typical duration |
|---|
| _ga, _ga_*, _gid | Google Analytics | Analytics | Up to 2 years |
| Google Tag Manager | Google | Tag management (loads other tags) | Session |
| reCAPTCHA (_GRECAPTCHA) | Google | Strictly necessary (spam protection) | Up to 6 months |
| _fbp, Meta Pixel | Meta | Advertising | Up to 3 months |
| LinkedIn Insight (bcookie, li_*) | LinkedIn | Advertising / social | Up to 2 years |
| Cookie-consent preference | Apro / consent tool | Strictly necessary | 6–12 months |
How We Use Cookies
- Operate the Website — to provide core functionality, security, and a stable experience.
- Understand and improve — to analyse traffic and usage so we can improve content, performance, and design.
- Marketing and measurement — where you consent, to deliver and measure advertising across platforms such as Google and Meta, which is central to the digital-marketing services we both use and offer.
- Remember preferences — to store your settings, including your cookie choices.
Your Consent and Cookie Banner
When you first visit the Website, our cookie banner lets you accept all cookies, reject non-essential cookies, or customise your choices by category. Non-essential cookies are not set until you give consent. You can change or withdraw your consent at any time by:
- reopening the cookie settings via the "Cookie Settings" link in the footer; or
- adjusting your browser settings as described in Section 7.
How to Manage or Disable Cookies
Besides our cookie banner, most browsers let you view, manage, delete, and block cookies. Note that blocking strictly necessary cookies may affect how the Website functions. Browser-specific instructions:
| Browser | Where to manage cookies |
|---|
| Google Chrome | Settings → Privacy and security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Apple Safari | Settings/Preferences → Privacy |
| Microsoft Edge | Settings → Cookies and site permissions |
You can also opt out of certain analytics and advertising cookies via tools such as the Google Analytics opt-out add-on (tools.google.com/dlpage/gaoptout) and your ad-preference settings on the relevant platforms.
Third-Party Cookies
Some cookies are set by third parties that provide services on our Website, such as Google, Meta, and LinkedIn. We do not control these cookies, and their use is governed by the third party's own privacy and cookie policies. We encourage you to review them:
Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. Because there is no common industry standard for how DNT should be interpreted, our Website does not currently respond to DNT signals. You can still manage cookies using the controls described above.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, operational, or regulatory reasons. The "Last Updated" date shows when it was last revised. Please revisit this Policy periodically. Where required, we will seek renewed consent for material changes.
Contact Us
If you have questions about this Cookie Policy or our use of cookies, please contact us: