Hands holding open a laptop showing the PrimeNMS home page: an aerial photo of a steel warehouse under the line “We Don't Follow the Future. We Build It.”

Case study · PrimeNMS

Engineering India's future in steel.

Website design and development for a new force in pre-engineered steel.

See how we built it

Designing and Building Pre-Engineered Steel Buildings

Based in Kerala, PrimeNMS is a pre-engineered building (PEB) manufacturer and a joint venture of New Malayalam Steel and Prime Group. It designs, fabricates and erects custom steel structures, from warehouses to factories, each engineered around the client's needs.

Apro designed and built the website, turning that capability into a clear, scroll-led experience that converts industrial buyers into project enquiries.

The steel frame of a pre-engineered building, silhouetted against a low sun

Entering the World of PrimeNMS

A company that builds steel buildings needed a website that felt just as solid. The site moves visitors from a bold opening through capability and delivered projects to a quote request.

Built to Order, Not Off the Shelf

Every PrimeNMS building starts with the client's span, height, load and use, then is engineered, fabricated and galvanized in-house and bolted together on site. We made that journey the backbone of the site, so buyers see a complete building, not a pile of steel.

The PrimeNMS site's “Why PrimeNMS” band: “Built on trust. Driven by engineering.” above four capability cards — precision engineering, long-term durability, on-time delivery and integrated manufacturing
The PrimeNMS benefits panel, “Why galvanized steel wins.”, beside a photo of steel coils in the factory

Two Strengths, One Story

PrimeNMS joins material strength with engineering expertise. We built the narrative around that union, so a young company reads as an established manufacturer worth trusting with long-term infrastructure.

Hands holding a tablet open on the PrimeNMS services page: “Complete steel building solutions, under one roof.” above six product cards

A Visual Language of Steel

A deep emerald palette meets a restrained, editorial type system. Confident headlines, generous space and softly rounded cards make an industrial subject feel strong without being heavy.

TypographySuisse Int'l, one tight ramp.
PaletteForest, leaf + mint — pulled from the Prime logo.
ComponentsA floating pill nav; buttons with a round arrow that turns on hover. One kit across all 8 pages.
  • PaperHex FAFBF8SURFACE
  • Prime GreenHex 0E5B3BPRIMARY
  • LeafHex 2D8C62ACCENT
  • MintHex 58B67AHIGHLIGHT
  • MistHex E4EFE9SOFT FILL
  • InkHex 0F1411TEXT

Logo

The Prime mark leads. We kept the supplied logo untouched and drew the web palette straight from it — Prime Green at full strength for key moments, softened into leaf, mint and mist for surfaces and states.

The Prime logo — “prime” in a green oval over the line “The steel building specialist”

Prime mark01

  • The Prime logo on a light tile
  • The Prime logo on a Prime Green tile
  • The Prime logo on a dark tile

A Process of Exploration

The services section changed shape three times: fanned cards, a deeper arc, then a panoramic curved wall. The final form gives buyers one sweeping view of everything PrimeNMS builds.

A welder at work on the fabrication floor, under the PrimeNMS site's floating pill navigation
PrimeNMS stat cards on Prime Green: 500+ projects delivered, 6,000T annual capacity, 100% on-time record, 12 states served
The PrimeNMS mobile home page: the logo bar over an aerial photo of a warehouse, captioned “Warehouse”
  • Pre-engineered
  • Galvanized
  • Built to last
  • Skylights
  • Cladding

A Platform Built for Growth

A custom dashboard lets the PrimeNMS team manage projects, products, specification tables and articles themselves. Every enquiry is logged and routed straight to sales, so no lead is lost.

The PrimeNMS Vision & Mission page as managed from the dashboard: “Engineering Excellence from India to the World.” beside the mission and vision cards

A Presence That Builds Trust

More than a digital brochure, the site proves PrimeNMS's capability and turns interest into real project conversations, giving a new manufacturer the presence of an industry leader from day one.

A wall of PrimeNMS pages side by side: the stats band, the services grid, the Skylights product page, selected work and the quote request form
Someone at a desktop monitor showing the PrimeNMS Skylights product page, with the floating pill nav and service tabs

Let’s talk.

Tell us what you are trying to build.We reply within one working day.

Have a project in mind? Let’s start with a conversation.

We’ll set up a call to understand what you need and what you have already tried. If it’s a fit, you get a written proposal scope, timeline and cost before anyone commits to anything.

Would rather just talk? Book a call directly

Not interested in the form? Book a call directly