An emerald velvet sofa with a cushion and a brass side table, in light through window blinds

CASE STUDY · SALGO FURNITURECASE STUDY · SALGO FURNITURE · CUSTOM FURNITURE STORE

Customise a sofa. Order it built.

See how it works

CUSTOMISE IN PLACE

Every choice, right beside the sofa.

Shape, fabric, colour and legs sit next to the product, so customers compare options without losing their place and the price updates on the same page.

The Salgo product page with its cover panel open: fabric swatches, wood legs and a total of ₹59,355 beside a teal sofa

Custom furniture was hard to buy.

Salgo Furniture hand-builds every sofa to order, but customising one meant a showroom visit and days of waiting for a quote.

We designed a store that does the customising online clear choices, a live price, and an order button that sends the exact build to the workshop.

Two people comparing fabric swatches on an armchair in a showroom
A tape measure laid across orange wood

One store built around a single journey: customise the sofa, see the price, place the order.

The Salgo store's home page, “Yours, by design.”, on a tablet resting on a woven sofa
A workshop with a vintage sewing machine, leather boots and bags in warm light

Every order goes straight to the bench.

Shape it. Size it. Order it.

We turned a long workshop conversation into four choices: layout, seats, fabric and legs. The preview updates with every pick, so you always see the sofa you’re ordering.

The Salgo configurator: a five-seater sofa from above with its drawings, the six layouts from chair to U sectional, and the measurements
The Salgo configurator: a five-seater sofa from above with its drawings, the six layouts from chair to U sectional, and the measurements

Shape it. Size it. Order it.

We turned a long workshop conversation into four choices: layout, seats, fabric and legs. The preview updates with every pick, so you always see the sofa you’re ordering.

The Salgo Furniture leaf mark on workshop green beside the Maxim product card — “A deep three-seater that swallows you whole”, from ₹70,990

THE JOURNEY, PAGE BY PAGE

From first look to finished order.

Browse, customise, save, then ask the workshop anything before you order. Each page carries the sofa and its price to the next.

A product card with an orange sofa arm — “the quiet corner-dweller”; The Maxim three-seater card with a favourite button
A product card with an orange sofa arm — “the quiet corner-dweller”
The Maxim three-seater card with a favourite button

YOUR BUILD

See the price. Skip the quote.

Every choice adds a line to the build summary, so the total is never a surprise. One button sends the exact build to the workshop no calls, no back-and-forth.

The build summary: basic sofa and three add-ons, a total of ₹59,355, and the buttons to request the build or save it to a quote; The add-ons list: wooden base panel, handle wooden panel and golden wooden legs
The add-ons list: wooden base panel, handle wooden panel and golden wooden legs
The build summary: basic sofa and three add-ons, a total of ₹59,355, and the buttons to request the build or save it to a quote

AFTER YOU ORDER

Ordered today. Home in 4–6 weeks.

The build goes straight to the workshop, and customers can see every stage ahead of them from frame to final stitch.

Frame — hands shaping a timber part on the workshop saw
Upholstery — two craftspeople covering chairs in the workshop
Delivered — a dark corner sofa and coffee tables in a living room

Start from a favourite. Make it your own.

The collection shows every model with a starting price. Favourites saves each sofa with its custom settings, so customers can compare builds and order when ready.

The Salgo favourites page — “Pieces you’ve saved”: four sofas, each ready to customise
The Salgo favourites page — “Pieces you’ve saved”: four sofas, each ready to customise
An orange sofa with patterned and charcoal cushions and a book, by a garden window

AT HOME

Built for the room it was ordered for.

Calm enough to trust.

Made-to-measure takes trust, so the interface stays calm: cream tones, charcoal type, one workshop green and Manrope throughout. Nothing competes with the fabric swatches.

Paper#FFF4EA
Linen#DDD4C6
Charcoal#1B1A18
Workshop green#3D7A52
Walnut#4D3D30
AaManropeREGULAR · MEDIUM SEMIBOLD · EXTRABOLDBUILT FOR YOUR ROOM, BY HAND.
Design your sofaBrowse the collectionAll sofasThree-seatersCorner sofasLoveseatsSage Velvet

05

Built from reusable blocks.

Every page is assembled from the same set of sections product cards, how-it-works rows, FAQs and help banners so new sofas and pages slot in without a redesign.

Salgo's building blocks on a sunlit wall: product cards, the brand story, the FAQ, how it works and a design-help banner
Salgo's building blocks on a sunlit wall: product cards, the brand story, the FAQ, how it works and a design-help banner

Every page ends with a way back in.

A brand band, the newsletter, the full collection and the contact details so no scroll ends at a dead stop.

The Salgo footer: “Design a sofa that’s yours.” above the Salgo wordmark and links, over a sofa against a green wall

Let’s talk.

Tell us what you are trying to build.We reply within one working day.

Have a project in mind? Let’s start with a conversation.

We’ll set up a call to understand what you need and what you have already tried. If it’s a fit, you get a written proposal scope, timeline and cost before anyone commits to anything.

Would rather just talk? Book a call directly

Not interested in the form? Book a call directly