Freelance UX Copywriter & Content Strategist
We are looking for a Freelance UX Copywriter & Content Strategist to create clear, user-focused content and simplify key journeys across our digital marketplace platform.
About the Role
We are looking for a Freelance UX Copywriter & Content Strategist to create clear, simple, and user-focused content across our digital platform. You will write copy for onboarding, navigation, booking, payments, messaging, profiles, schedules, and other key user journeys. You will work closely with designers and founders to review product screens, identify areas of user confusion, and improve communication across the platform. The ideal candidate has experience in UX writing or content design, understands consumer-facing digital products and marketplaces, and can simplify complex information into clear, action-focused copy.
Key Responsibilities
- Write UX microcopy for onboarding, navigation, forms, buttons, booking, payments, messaging, and profiles.
- Create clear content for service discovery, categories, filters, schedules, pricing, and availability.
- Develop copy for booking flows, trial sessions, group classes, and attendance tracking.
- Write trust and safety messaging around coach verification, community classes, payments, receipts, and invoices.
- Create push notifications, booking confirmations, reminders, payment updates, and chat prompts.
- Develop tone of voice and messaging guidelines for different user groups.
- Review Figma screens and work closely with designers and founders to improve user communication.
- Identify confusing user journeys and recommend clearer content solutions.
Required Skills
- Experience in UX writing, UX copywriting, or content design.
- Experience working on consumer apps, marketplaces, or digital service platforms.
- Strong ability to simplify complex information into short and clear copy.
- Experience structuring content for schedules, pricing, filters, and transactional flows.
- Good understanding of user journeys and product experiences.
- Strong understanding of Indian consumer behaviour, especially around trust, safety, parenting, and payments.
- Strong attention to detail and consistency.
Tools & Technologies
Qualifications
- 3+ years of relevant professional experience.
- A strong portfolio showcasing UX writing or content design work.
- Experience with marketplaces, EdTech, wellness, hyperlocal services, or booking platforms is preferred.
- Experience working with Indian consumer-facing products is an advantage.
- India-based candidates are preferred for easier collaboration.
What We Expect
- Write clear, simple, and action-focused copy.
- Understand the needs of different users on the platform.
- Identify areas where users may face confusion or hesitation.
- Maintain consistency across all user journeys.
- Work independently and manage project timelines.
- Collaborate closely with product designers and founders.
- Deliver structured copy that can be easily used by design and development teams.